Showing posts with label market segmentation. Show all posts
Showing posts with label market segmentation. Show all posts

Wednesday, January 2, 2008

market segmentation

Submarine yachting has been percieved as playground for the super-rich. So what we have seen so far is multi million dollar offers - that have not made a take-off so far. In my opinion the most promising segment to start with is the "individualistic yacht owner" that is willing to do his own outfitting.
Wil